During the nine-day holiday, domestic trips increased by 95 million compared with the eight-day Spring Festival holiday in 2025.
Box-office revenue generated between Feb 15 and 23 reached 5.75 billion yuan, with 120 million tickets sold across more than 4.35 million screenings — the highest figures ever recorded during the Spring Festival period.
An indoor temple fair, which concluded on February 23, offered visitors a completely new way to celebrate Chinese New Year.
From simply "watching a story" to fully "stepping into the scene," moviegoers are increasingly turning their ticket stubs into travel passes.
The massive turnout reflects the strong appeal of traditional cultural activities during Chinese New Year.
The Reunion Journey, China's first animated film created entirely using artificial intelligence technology, is set for release on Feb 28.
For Chinese people, the Spring Festival Gala is more than just a TV show. It has become an indispensable "cultural feast" and emotional bond for the Chinese people on the eve of the Chinese New Year.
The West End production of "Singin' in the Rain" has returned to Beijing for performances from Feb. 5-14 as part of a nine-city China tour.
At Full Stride into a New Year recently opened at the National Art Museum of China, paying tribute to veteran artists as precious assets of Chinese art.
On February 10, 2026, the Chinese Embassy in Kenya hosted a vibrant Chinese New Year reception in Nairobi, marking the conclusion of the year-long China-Kenya Culture and Tourism Season.