International intangible cultural heritage festival opens in Chengdu
On May 28, the 9th International Intangible Cultural Heritage Festival Chengdu, China (hereinafter referred to as the ICH Festival) opens at the Chengdu International Intangible Cultural Heritage Expo Park. Running through June 3, the event spans both International Children's Day and the Dragon Boat Festival, offering residents and visitors a vibrant cultural celebration.
This year's festival features three major sections: International ICH Brand IP Licensing, Global Cuisine, and Chinese Traditional Medicine Promotion. It highlights China's innovative approach to integrating intangible cultural heritage into modern life, while encouraging youth engagement in systematic heritage preservation and supporting culture-driven economic development.
The event brings together over 600 ICH projects from more than 60 countries and regions. Over 400 representative ICH practitioners from across China will also gather in Chengdu to showcase their craftsmanship, demonstrate traditional skills, and promote cultural products.
(Photo courtesy: International Intangible Cultural Heritage Festival Chengdu, China)