China's live music boom: New shifts in cultural consumption
China's Ministry of Culture and Tourism estimated that a record 350 million domestic trips will be made during this year's Labor Day holiday, a 15 percent increase compared to the same period of 2023.
Fueling this travel surge is a booming cultural economy, with sold-out concerts and music festivals driving unprecedented demand for live entertainment. Young consumers are no longer just chasing affordability – they're seeking cultural experiences that reflect their aesthetic and emotional sensibilities.
CGTN's Ali invites Vision Fan, creator of Founder of Music Vanguard, and Vanessa Chen, partner and producer of Bubbling Boiling Music & Arts Festival, to explore how China's cultural consumption landscape is evolving in the age of Gen Z – a new driving force behind market trends.